This Handelsblatt weekend cover describes how the iPhone manufacturer is threatening to gamble away its future. Innovative, high-margin, unassailable – that's what Apple once was. Now the US icon is at the center of Trump's trade policy fury. And its AI strategy has also flopped so far. The story was written by our Silicon Valley correspondent Philipp Alvares de Souza Soares. The cover was illustrated by Thomas Kuhlenbeck. This is already his seventh entry in the Handelsblatt collection.
#81 Apple iTrap - June 2025
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